Moreve’s early influence was essential in creating the unique musical style for which Steppenwolf became famous. Moreve joined the band in 1967, having responded to a “Bass Player Wanted” notice posted at Wallich’s Music City at Vine and Sunset. Not yet 18 he joined Steppen Wolf in 1967 on the first multi platinum debut album “Steppen Wolf” which featured the super hits “Born to be Wild” and “The Pusher”, both of which were used in the 1969 film Easy Rider.
While the band was recording its second album, Moreve played a simple but catchy three-note bass line. The band liked it. The final result was the song “Magic Carpet Ride”, a worldwide hit which reached number three on Billboard 100. Writing credits for “Magic Carpet Ride” were assigned to frontman John Kay and Rushton Moreve. This was the only Steppenwolf song Moreve received credit for writing. It was released on the album Steppenwolf the Second, on which his influence was heavier.
Moreve was fired from the band in 1968 for missing gigs after he became afraid to return to Los Angeles, convinced by his girlfriend that it was going to be leveled by an earthquake and fall into the sea. He was awarded his gold record for The Second when one of his producers recognized him on the street years later.
In 1978, he joined a new Steppenwolf lineup with ex-Steppenwolf guitarist Kent Henry, who played on the For Ladies Only album . This was a separate incarnation from the lineup with Nick St. Nicholas. Moreve eventually left this version of Steppenwolf when he and Henry had a major falling out.
Morey died on July 1, 1981 from injuries sustained in a car/motorcycle accident in Sun Valley, Los Angeles, California. He was 33.